Fangsrud Flooring Website Redesign and Digital Marketing Strategy
Overview: Fangsrud Flooring is a flooring company specializing in installation, repair, and remodeling services for hardwood, laminate, tile, and carpet flooring. They have established a reputation for quality craftsmanship and transparent pricing. However, to continue growing and improving customer engagement, the company needed a modern, user-friendly website optimized for both local SEO and social media marketing.
Eric Fangsrud
CEO Fangsrud Flooring
Project Goals
Website Design & Development
Create a responsive, easy-to-navigate website that highlights Fangsrud Flooring’s services and builds trust with potential customers.
SEO (Search Engine Optimization)
Improve the website’s visibility in search engines to attract more local traffic, specifically targeting potential customers looking for flooring services in their area.
SMO (Social Media Optimization)
Leverage social media channels to increase brand awareness, engage with customers, and drive traffic to the website.
Challenges
1.Outdated Website Design:
The existing website was not responsive, meaning it didn’t display correctly on mobile devices. It also lacked a modern design that would appeal to younger, tech-savvy customers.
2. Poor Local SEO Visibility
The website wasn’t optimized for local searches, which meant potential customers in the region had difficulty finding the business when searching for flooring services.
3. Low Social Media Engagement
Although Fangsrud Flooring had a presence on social media, it wasn’t generating much engagement. The social media platforms weren’t fully integrated with the website to drive conversions or traffic.
4. Limited Content
The website lacked in-depth content on flooring options, installation processes, and customer testimonials, which are important for building trust and encouraging decision-making.
Our solution
SEO (Search Engine Optimization)
- Keyword Research: We identified target keywords based on search volumes and competition, focusing on local search terms like “flooring installation in [City]” and “hardwood floor repair [City].”
- On-Page SEO: The website was optimized with the right keywords in key areas such as page titles, headers, and meta descriptions to improve search rankings. Each service page was optimized to rank for specific flooring-related queries.
- Local SEO: We optimized the site for local search by adding location-based keywords, creating a Google My Business profile, and ensuring NAP (Name, Address, Phone) consistency across all online listings.
- Content Strategy: Informative blog posts, FAQs, and how-to guides on flooring installation and maintenance were added to improve SEO and provide value to visitors.
SMO (Social Media Optimization)
- Platform Integration: Social media icons were prominently displayed on the website, linking users to the company’s social media profiles (Facebook, Instagram, Pinterest). This created a seamless connection between the website and social platforms.
- Content Strategy for Social Media: We developed a content plan that featured high-quality images of recent projects, customer testimonials, and flooring tips. The goal was to engage the audience and drive traffic to the website by creating shareable, relevant content.
- Engagement Strategy: Regular updates on social media platforms were made to encourage engagement (comments, likes, shares), including promotions, new flooring styles, and customer success stories.
Website Design and Development:
- Responsive Design: The website was redesigned with a mobile-first approach, ensuring it would work seamlessly on all devices (desktop, tablet, and mobile). This allowed for a better user experience across platforms.
- User-Centered Design: The website’s navigation was simplified, making it easier for users to explore the types of flooring, services offered, and get in touch with the company. Clear calls-to-action (CTAs) were added to encourage users to request quotes or schedule consultations.
- Visual Appeal: The website incorporated high-quality images showcasing the company’s work, helping potential customers visualize their flooring choices.
- Service Pages: Dedicated service pages were created for each type of flooring (hardwood, laminate, tile, etc.), with detailed descriptions, benefits, and pricing estimates, offering more information and answering common customer questions.
Results
1.Improved User Experience and Engagement:
The website’s redesign led to a smoother user experience, making it easier for potential customers to navigate and find the information they needed.
The mobile-friendly design improved engagement, with more customers browsing the site on their smartphones and tablets.
Organic Traffic Increased sharply
2. Increased Local Visibility and Traffic
SEO Results: With improved local SEO, the website began ranking higher for search terms like “flooring installation near me” and “hardwood flooring [City].” Organic traffic increased by 35% within the first three months post-launch.
Google My Business: The optimized Google My Business profile led to a significant increase in local searches, map views, and phone call inquiries.
3. Enhanced Social Media Presence
The company’s social media engagement grew by 50% in the first quarter after implementing a consistent content strategy. The visuals, tips, and promotions shared on social media platforms led to an increase in followers and interactions.
Increased traffic from social media channels also resulted in a higher volume of inquiries, contributing to the growth in overall website conversions.
Customer Testimonials
Fangsrud Flooring’s redesigned website, combined with a robust SEO and SMO strategy, successfully addressed the challenges of outdated design, poor SEO performance, and low social media engagement. By implementing user-centric design, optimizing for local search, and creating engaging social media content, the company was able to significantly improve its online presence, attract more local customers, and increase conversions.
The case study highlights the importance of an integrated approach to web design, SEO, and social media marketing for businesses looking to enhance their digital footprint and customer engagement.